A world

Visual identity

The uniform, the palette, the recurring motif, the rule the artist refuses to break. This section is about the decision, and about who made it: the photographer, the art director, the stylist, the designer. They are almost never on the press release.

Everything in Visual identity

Tokyo, Japan · industrial rave-rock

bed wrote a manifesto before they wrote a look

The Tokyo four-piece send journalists a written document called the Unified Vision. The blacked-out shades, the Matrix-green flyers and the strobe-blind live set all descend from it, which is the correct order to do this in and almost nobody does.

Berlin, Germany · pop

She has worn the same uniform since 2020, and took it off for the cover

White shirt, black tie, checkered miniskirt, white socks. Six years of one outfit, treated as armour, and then removed for the one image that matters most.

Berlin, Germany · shoegaze

The band takes its own photos, designs its own sleeves, and makes a perfume for each record

Roomer have handled their own promo images and covers from the start. Luka Aron also composes a scent to go with each album, which is either a gimmick or the most complete world-building on this page.

Maastricht, Netherlands · cosmic disco

They shot an alien in Kosovo from behind a bush, on a long lens

A deliberately grey retro-sci-fi world, guerrilla street scenes, and a mating dance choreographed to be bad on purpose. The director is unusually clear that the flatness is the point.

Tottenham, London · punk-rap

Clay, puppets and airbrush gradients, made in her own studio

Crack calls her studio "a cave of clay creations, puppets and colours wired straight from the subconscious". She makes the objects in her world herself, which is why it does not look like anyone else's.

Bangkok, Thailand · hardcore

The stripes of the Thai flag, running through everything

Red, white and navy as a permanent visual constraint, with titles drawn from Thai words for purgatory and hell on earth.

Farmers and sheep moving across misty Icelandic highlands in Fjallferð
The short folds Ragnar Axelsson’s Arctic portraiture into a week-long Icelandic réttir that foregrounds people over postcard panoramas.

Fjallferð: Ragnar Axelsson’s eye, refracted by Caution Media

Caution Media’s Fjallferð borrows Ragnar Axelsson’s archive and voice, but keeps the camera in the farmers’ circle—image serving identity, not spectacle.

Ophelia alone on a sunlit Los Angeles jetty in Li Anne Liew's glide
glide tightens Liew’s film-stock minimalism — wind, ritual inserts and Kodak 500T — into a quietly unsettling visual signature.

Li Anne Liew: glide and the calm of being unseen

How glide consolidates Li Anne Liew’s recurring motifs — wind, ritual inserts, 500T and formal restraint — into a quietly unsettling visual identity.

Nathan Xia on set with cinematographer Ayinde Anderson and production designer Annie Becker
How the satirical short tightens Xia’s recurring grammar of private truth vs performative publicness.

Nathan Xia: Flavor of the Month and His Visual Idiom

Nathan Xia's Flavor of the Month sharpens his visual vocabulary; the director explains how satire and camera craft recast representation.

Guannan amid discarded objects and falling dust in Museum of Death, lit by naturalistic light
A quiet film of objects and memory that nests myth, Cantonese opera and a patient visual grammar.

Lianpeng Zhao’s Museum of Death

Zhao turns rusted letters and withered flowers into a language of farewell, moving between an outside eye and a soul’s slow point of view.

Two coin dealers filmed hand‑held on a New York street, raw iPhone aesthetic and improvised energy
A handheld, improv-driven short that folds documentary tactics into a staged comic bait-and-switch.

WE BUY GOLD — Huang & Smith‑Chang's DIY trickery

Huang & Smith‑Chang use iPhone immediacy, public locations and improvisation to trick viewers into a delightful shock — a useful model for image-makers.

Three figures in a Copenhagen archive under a countdown clock, styled in vintage and contemporary pieces
A 16mm fashion-film that turns vintage styling into a clinical rite.

Guilherme Proença: Human Trials

Proença's Human Trials turns an archival shop into a lab: 16mm grain, thrifted clothes and precise movement make fashion feel like a measured experiment.

Spoon character laughing in an ice‑cream tub, sun‑bleached animation still from Babyface
Skillbard’s sound design shifts tempo and perspective at the mosquito→dance beat, deepening Beeley’s bittersweet absurdity.

Sacha Beeley’s Babyface — Skillbard turns mosquito bites into dance

Skillbard’s score pivots a mosquito nuisance into a fantasy dance, reframing Beeley’s isolated vignettes with a sudden, playful emotional lift.

Elliott Power’s K-9INE! framed tightly on a British doorstep, moody domestic interior
A tightly framed short that extends Power’s interest in masculinity, domestic oddity and austere composition.

Elliott Power’s K-9INE! — a doorway standoff

Elliott Power’s debut short K-9INE! sharpens the artist’s visual preoccupations — tight 35mm framing, object-led character and a tone that slips between menace and comedy.

Elle Piper in MEAT: dishevelled, one shoe lost, framed among a circle of men under harsh light
A short that flips the male gaze back on itself, folding horror tropes into a raw, implacable visual logic.

MEAT — Jacob Hopewell’s gaze that won’t stay neutral

Hopewell’s MEAT stages a deliberate, unsettling inversion of the woman-out-at-night trope, pairing restless framing with a score that quietly undermines horror clichés.

Woman in a wedding dress holding a MARRY ME sign at the roadside, black-and-white frame
Percy’s For Better condenses her taste for deadpan melodrama, carefully choreographed camera moves and theatrical costume into a black‑and‑white fable about failed fixes and female solidarity.

Kitty Percy — For Better: A Black-and-White Bride Finds Her Tribe

Kitty Percy’s For Better dresses loneliness in rom‑com strings and stark monochrome, ending with colour as a burned wedding dress seals its message.

Two dancers share a cigarette in a vast, light-filled former POUSH space, captured on 16mm.
A 16mm dance duet by director Tony Farfalla set to Balmorhea; photographer Tom Black, art direction POUSH, stylist Bastien Zorzetto, designer Tony Farfalla.

Tony Farfalla — The Space Between Us

Far from theatrical spectacle, Farfalla turns a shared cigarette into the choreographic engine of a 16mm duet that extends his spare, haunting visual language.